Best Social Media Marketing Tips For 2020
Today 80 percent of internet users globally have at least one
social media account. In total, social media users exceeded 3.4 billion people
in 2019. Business owners and marketers know that these platforms are vital for
the success of their business. Due to their desire to improve, brand managers
are continually looking for ways to connect with their audience and keep them
invested in the company.
Immerse is a Social Media Agency Dubai that implements strategy which changes with consumer interests, product availability,
and of course, your marketing budget. As we get comfortable in the year 2020,
it’s time to start thinking about ways you can improve your marketing strategy
for the New Year. If you’re looking to improve your sales, engagement rate or
subscribers through social media accounts, stay tuned. We are going to take a
look at four marketing tactics you need to know in 2020. Let’s dive in!
1. Work with
Micro-Influencers
By now, we are all familiar with social media influencers.
Essentially, these are people with hundreds of thousands of followers who
produce content, both sponsored and for fun, that helps businesses owners
spread the word about their products and services. As 2019 came to a close, we
heard quite a few business owners say that micro-influencers are going to
become an integral part of their social media marketing strategy in 2020. Why?
Simply put, more significant influencers are not capable of reaching a small
personalized audience the way a micro-influencer can. The reason for this
thought process is simple. Normal influencers could have over a million
followers; there are lines drawn in the sand based on beliefs, location, and
interests.
Additionally, micro-influencers tend to have stronger
connections with their followers, which means that when they suggest your
product, there’s already trust because of the source. This tactic is also one
way to build social proof for your business.
2. Build a Community
On average, consumers spend two hours and twenty-two minutes
on social media every single day. When they are spending time browsing sites
like Facebook, Twitter, and Instagram, it’s vital that these people can talk to
other like-minded people about their interests. There’s something to be said
about discussions in the form of comments on your posts; for example,
engagement on your posts can significantly boost your brand visibility on that
platform. However, there are not many people that want to hang out on a
business social media page all day to talk to others.
Facebook Groups are an excellent place to build a community
on the platform. After you’ve created your business profile, you can create a
group that focuses on your niche as a whole. People love hanging out in crowded
groups and discussing ideas, tips, and experiences.
3. Add a Customer
Service Option
Customer service is vital for several reasons. First, it
ensures a smooth customer experience where a new consumer can quickly and
accurately learn how to navigate your product or service. Secondly, data
obtained from customer service is a vital tool used for creating detailed
customer personas. You’ll want to observe customer pain points and goals as you
gather data from your support team. It’s safe to say that if you miss out on a
big opportunity in the customer service department, it could cost your business
in 2020. We suggest that you implement customer service on your business
profile for consumers that direct message or tag you with questions.
4. Encourage Engagement
with Limited-Time Events
Engagement is the final piece of the puzzle when you’re
trying to grow your social media reach. You can have stellar content,
award-winning customer support, and the best influencer promoting your product,
but if your engagement is low, none of that matters. For you to benefit from
social media marketing, you have to work to create fun events for your
followers. The more followers interact with your profile, the more likely they
are to recheck it in the future for new updates.
There are plenty of ways to improve engagement through your
social media channel. First, we suggest you post your blog content with
thought-provoking questions for readers. The goal is to inspire a discussion
and get people interested in what you wrote. Online giveaways are becoming
increasingly popular as new social media brands look for ways to grow their
audience. Basically, marketers will offer a free product or gift card to
consumers in exchange for sharing your post and tagging their friends.
Conclusion
Social media is here to stay. The marketing aspect of these
platforms is bound to change as new companies take the spotlight, and
algorithms change into something almost unrecognizable. But the core mission to
bring people together will remain untouched. Get in touch with Best
Social Media Agency Dubai, if you are thinking of how to grow your business
with social media in Dubai. Call us for all kinds of social media assessments for
your brand.
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