Effective Social Media Trends For 2020

It’s becoming more and more important for brands to connect with their audiences across a range of social media platforms. However, catching users’ attention is harder than ever as competition has increased and every business is looking for a social media presence. Each day, an average user scrolls through 300 feet of content, giving brands a tiny window of time to grab the users’ attention. 

Social Media Company Dubai uses the technique for increasing the website traffic through Social media platforms. It reliably focuses to make content that attracts users and urges readers to share it on their social media. Social media gives direct interaction to the user and assists in campaigns and social promotions. Immerse Digital Solutions is the leading Social media marketing company in Dubai.

How can your brand build ideas that work best on social media platforms? Here are some key social media trends of 2020 that you need to know!

Trend #1: User-Generated Content Will Be Used For Higher Engagement Rates

With organic reach on social media constantly dropping, businesses are looking around for alternative and creative ways to reach their audiences. One of those ways is user-generated content. 

Trend #2: Ephemeral Content Will Provide The Best Engagement Rate

Snapchat, Instagram, and Facebook stories have led to the popularity of ephemeral content these days. Ephemeral content allows you to be more authentic. There are 250 million stories every day, and you need to find ways to make yours count.

Trend #3: Video Content

If you’ve been following social media news this year, you know how the new algorithm ranks posts – the more time people spend on your post, the better ranking you get. That’s why video is not optional anymore. It is a key technique to attract the attention on your social media channels.

Trend #4: Chatbots Will Make Customer Service Faster

Incoming social messages to your brand need a response, but what if your business receives hundreds or thousands of messages? The answer is – chatbots.

Chatbots are no longer robotic and clunky machines they once were. They are able to provide an instant connection with customers from all over the world. If we look at the history of chatbots, we can see a major spike throughout the previous year, and that growth continued in 2020 as well.

Trend #5: Evolution Of Social ROI  

Social ROI depends on your organization’s objectives – brand awareness, revenue, customer satisfaction, engagement, etc. Social ROI is the sum of all social media actions that create value.

Now is the time! Thanks to the internet, the world is at your fingertips. Make sure you contact Immerse as we are the Best Social Media Company Dubai and leverage new trends to help you grow your personal brand and accelerate your company to new levels. If you are looking for targeted strategies to make your brand stand out in the digital world then look no further and contact us to know more.